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Fraud types
Sophisticated invalid traffic (SIVT)
Invalid traffic that imitates human behaviour and cannot be caught by a list: hijacked devices, residential-proxy bots, and automation tuned to look human.
SIVT requires behavioural and consistency analysis, which is where most of ClickLens’s scoring effort goes. A residential-proxy bot passes every network-reputation check because its IP belongs to a real home connection, so it has to be caught on how it moves, how it fills forms, and whether its fingerprint agrees with itself. Platform-native filters are most conservative about this traffic, because flagging it wrongly means dropping real customers.
Where ClickLens uses it: Detection methodology
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