Fraud types
Ad fraud
The deliberate generation of fake ad interactions — clicks, impressions, or conversions — to drain an advertiser’s budget or earn a fraudulent payout.
Click fraud and conversion fraud are the two forms that affect paid-search and paid-social advertisers most directly. Click fraud drains the budget at the click; conversion fraud does more damage, because a fake conversion also feeds the bidding model and steers it to buy more of the same traffic. ClickLens scores both, with a humanness verdict on every session and a provenance grade on every conversion.
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