Home / Glossary / General invalid traffic (GIVT)
Fraud types
General invalid traffic (GIVT)
Invalid traffic identifiable from published lists and known signatures: declared bots, data-centre traffic, search-engine crawlers, and other non-human sources that announce themselves.
GIVT is the cheapest invalid traffic to remove: a request is matched against published bot lists, data-centre IP ranges, and known crawler user-agents, with no behavioural analysis needed. ClickLens filters GIVT at the network and automation layers before a session reaches behavioural scoring, so the harder sophisticated invalid traffic gets the scoring effort.
See this signal on your own traffic
Install the ClickLens tag and every session arrives with a verdict you can open and read back. Start free with 1,000 sessions a month, no credit card required.