Documentation
Step-by-step guides for installing ClickLens on your platform.
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Install the Tag
The one-line snippet, every data attribute, Subresource Integrity, and how to confirm the tag is sending data.
Read guideWordPress
Install via the WordPress plugin directory or manually add the tag to your theme.
Read guideShopify
Install the ClickLens app from the Shopify App Store or add the tag via Theme App Extension.
Read guideGoogle Tag Manager
Add ClickLens from the GTM Community Template Gallery or import the template manually.
Read guideWooCommerce
Automatic conversion tracking and page type detection for WooCommerce stores.
Read guideTag Security
How the tracking tag works, what data it collects, Subresource Integrity, and our privacy posture.
Read guideConversion protection
Conversion Tracking
Send conversions with the clicklens('conversion') call so each one is scored on its provenance and the journey that led there.
Read guideConversion Protection
How each conversion is graded pass, down-weight or retract, what writes back to Google and Microsoft Ads, and the 10% holdout that measures the lift.
Read guideCRM Outcome Webhook
Send each lead's real disposition back to ClickLens so disqualified leads stop training your bidding.
Read guideDetection & accuracy
Detection Methodology
The deduction model behind every verdict: five weighted categories, the score thresholds, and the named signals each category subtracts on.
Read guideDisputes & Efficacy
Challenge a verdict, see what an accepted dispute becomes, and read how precision, recall and F1 are measured against verified ground truth.
Read guideAPI
Ad Platforms
Exclusions & Platform Sync
How detected fraud becomes IP and placement exclusions, and the honest matrix of what each ad platform's API can and cannot exclude.
Read guideGoogle Ads
Sync IP and placement exclusions to campaign negative criteria, and retract or restate conversions by gclid.
Read guideMicrosoft Ads
Sync placement exclusions to negative site lists, and adjust offline conversions by msclkid.
Read guideMeta Ads
Sync placement exclusions to a publisher block list. Conversions are reported, not retracted.
Read guideTikTok Ads
Report-only by the limits of TikTok's API: no domain or IP exclusion, no conversion retraction.
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