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Click fraud protection by ad platform
ClickLens scores every session on 40+ behavioural signals and grades every conversion on the same four platforms advertisers spend on: Google Ads, Meta, Microsoft and TikTok. Google Ads is the one it connects to: exclusions and conversion corrections go back to your account, keyed by gclid. On the other three, it shows you what was fake and you act on it there.
projected annual ad-fraud loss by 2028 (Juniper Research)
of internet traffic is malicious bots (Imperva, 2025)
Click fraud on Google Ads
gclidClickLens detects invalid Google Ads clicks in real time, syncs IP and placement exclusions to your account, and grades the conversions that train Smart Bidding before a fake one steers your budget.
Click fraud on Meta Ads
fbclidClickLens scores the visits your Meta ads send and grades the leads they produce, so you can see which ones Advantage+ is learning from. Meta has no per-click adjustment API, so a fake lead is flagged in ClickLens, not taken back in Meta.
Click fraud on Microsoft Ads
msclkidClickLens detects invalid Microsoft Ads clicks, keyed by msclkid, and grades the conversions that feed automated bidding, so you can see which ones are fake.
Click fraud on TikTok Ads
ttclidClickLens scores the visits your TikTok ads send and grades the leads they produce, so you can see how much of that traffic was a real person. TikTok exposes no advertiser-side exclusion or retraction, so you act on the findings inside TikTok.
Score your whole paid mix from one tag
Install one tag and ClickLens scores every session and conversion across all four platforms. Free plan with 1,000 sessions a month, no credit card.
Sources
- Juniper Research (reported by Search Engine Land), “$84 billion of ad spend lost due to ad fraud in 2023” , September 2023. Accessed 26 June 2026. searchengineland.com
- Imperva (Thales), “2025 Imperva Bad Bot Report” , 2025. Accessed 26 June 2026. imperva.com