Home / Click fraud by platform
Click fraud protection by ad platform
ClickLens scores every session on 40+ behavioural signals and grades every conversion on the same four platforms advertisers spend on: Google Ads, Meta, Microsoft and TikTok. What it can sync back to your account differs by platform — Google takes a full write-back keyed by gclid, Microsoft is rolling out, and Meta and TikTok are report-only because their APIs expose no advertiser-side exclusion.
projected annual ad-fraud loss by 2028 (Juniper Research)
of internet traffic is malicious bots (Imperva, 2025)
Click fraud on Google Ads
gclidClickLens detects invalid Google Ads clicks in real time, syncs IP and placement exclusions to your account, and grades the conversions that train Smart Bidding before a fake one steers your budget.
Click fraud on Meta Ads
fbclidClickLens scores Meta Ads traffic and grades the conversions that train Advantage+; placement exclusion sync is rolling out, and because Meta has no per-click adjustment API, retractions are reported rather than written back.
Click fraud on Microsoft Ads
msclkidClickLens detects invalid Microsoft Ads clicks and grades the conversions that feed automated bidding; exclusion sync and click-id (msclkid) write-back are built and rolling out.
Click fraud on TikTok Ads
ttclidClickLens scores TikTok Ads traffic and calculates the wasted spend, then reports the bad placements for you to apply — report-only, because TikTok’s API exposes no advertiser-side exclusion or retraction.
Score your whole paid mix from one tag
Install one tag and ClickLens scores every session and conversion across all four platforms. Free plan with 1,000 sessions a month, no credit card.
Sources
- Juniper Research (reported by Search Engine Land), “$84 billion of ad spend lost due to ad fraud in 2023” , September 2023. Accessed 26 June 2026. searchengineland.com
- Imperva (Thales), “2025 Imperva Bad Bot Report” , 2025. Accessed 26 June 2026. imperva.com