ClickLens vs Lunio

Side-by-side comparison

^* Conversion write-back to Google Ads runs in measured rollout: each gate works in shadow mode first, where the dashboard shows the adjustment it would make, and a verdict changes platform data only once its false-positive rate has been measured on live traffic against a 10% holdout. Microsoft write-back is built but not yet live in production. Meta and TikTok have no per-click adjustment API, so retractions there are reported but never synced. See conversion protection .

Grading the conversion, in the open

Lunio validates conversions and flags fake leads as part of its enterprise platform, sold through a sales process and priced from a custom quote. The validation runs inside an opaque pipeline: you see aggregate results, not the reasoning behind any single conversion, and there is no self-serve way in.

ClickLens grades each conversion where you can read it. Provenance — the gesture that produced the conversion, measured as timing and structure, never field contents — and the coherence of the journey resolve to a verdict of pass, downweight or retract, with the contradictions behind it listed for that conversion. When your CRM marks a lead disqualified, that outcome can turn an earlier pass into a retraction candidate. All of it self-serve from $49, with a free tier to evaluate first.

On Google Ads, ClickLens restates or retracts the conversion keyed by gclid, under the measured rollout noted above, and reports the effect daily against verified outcomes; Microsoft write-back is built and rolling out next — see the disputes and efficacy methodology and how detection is built.

Self-serve, not sales-led

Lunio requires you to book a demo, talk to a sales rep, negotiate pricing, and go through an onboarding process that can take weeks. That model works for enterprises with dedicated procurement teams, but most businesses just want to install a tool and start protecting their ad spend.

ClickLens is fully self-serve. Sign up, add the tag to your site, and start seeing session scores in minutes. No sales calls, no contracts, no onboarding delays.

10x lower entry price

Lunio's pricing isn't public, but its reported floor is around €500/mo, sales-quoted. ClickLens starts at $49/mo — and there's a free plan with 1,000 sessions so you can evaluate it with zero risk.

That makes ClickLens accessible to small businesses, freelancers, and agencies who can't justify enterprise-level spend on fraud detection but still need protection.

See why sessions are flagged

Lunio provides aggregate-level insights but limited visibility into individual session decisions. When a session is blocked, you see a verdict but not the reasoning.

ClickLens shows the complete scoring breakdown for every session: automation detection (25%), fingerprint analysis (20%), behavioural signals (25%), network reputation (15%), and context scoring (15%). You can dispute false positives, create custom rules, and understand exactly how every decision is made.

2-minute setup vs weeks of onboarding

ClickLens setup is a single JavaScript tag added to your site. If you're on Shopify, install the app and enable the Theme App Extension — no code required. If you use WordPress or Google Tag Manager, there are dedicated plugins and templates. The entire process takes under 2 minutes. Lunio's onboarding typically involves technical integration calls, custom configuration, and a ramp-up period measured in weeks.

Scales down to a single Shopify store

Lunio targets mid-market and enterprise accounts. There's no Shopify app, no e-commerce-specific features, and no path for small store owners. ClickLens has a native Shopify app with one-click installation, Theme App Extension, and Shopify-native billing. Whether you're doing $1K or $1M in monthly ad spend, ClickLens scales with you.