Support Centre
Find answers, guides, and troubleshooting help for everything ClickLens.
Getting Started
Install the tag, send conversions, and start detecting fraud.
Detection & Accuracy
How ClickLens scores sessions and how that scoring is measured.
Conversion Protection
Grade the conversion itself, on its provenance and the journey that led there.
Exclusions & Platform Sync
Turn detected fraud into platform exclusions, within each API’s limits.
API & Integrations
Use the ClickLens REST API and connect with other tools.
Billing & Plans
Manage your subscription, session limits, and plan changes.
Frequently asked questions
Quick answers to common questions about ClickLens.
What counts as a session?
A session is a single visitor interaction tracked by the ClickLens tag on your site. Each unique page load where the tag fires counts as one session. Multiple page views by the same visitor within 30 minutes count as a single session.
Will the tag slow down my website?
No. The ClickLens tag is about 13 KB gzipped, loads asynchronously, and does not block page rendering, so its impact on your Core Web Vitals and page speed scores is negligible.
How accurate is the fraud detection?
ClickLens scores 40+ signals per session across automation detection, fingerprint analysis, behavioural patterns, network reputation and context. Rather than quote a single accuracy figure, we measure precision and recall every day against verified ground truth: CRM-confirmed leads, disputes you file, honeypot catches and manually reviewed sessions. The disputes and efficacy guide shows the confusion matrix and how each number is computed.
Can I use ClickLens with platforms other than Google Ads?
Yes. The ClickLens tracking tag works on any website regardless of your ad platform. The fraud detection and analytics features work universally. Google Ads integration for automatic IP exclusion syncing is available on Growth plans and above.
What happens if I exceed my session limit?
You will receive an email notification at 80% and 100% of your monthly limit. After reaching the limit, the tag continues to load but stops sending data. No data is lost — you can upgrade your plan at any time to increase your limit and resume tracking.
How do I cancel my subscription?
You can cancel your subscription at any time from the Billing page in your dashboard. Your plan remains active until the end of the current billing period. No partial refunds are issued for unused time.
What is conversion fraud?
Conversion fraud is a bot or script completing the action you optimise for: a form fill, a sign-up, an add-to-cart or a purchase. Bots now make up the majority of web traffic (Imperva measured 51% in 2024, with malicious bots at 37%), and a share of completed conversions are automated rather than human. The damage is not the single wasted action; your automated bidding reads the fake conversion as a win and steers more budget toward the source that produced it.
Does conversion scoring read what visitors type into my forms?
No. ClickLens records the timing and structure of the submit only: whether the submit was browser-trusted, whether a pointer path preceded it, time from load to conversion, paste-without-focus events, how many fields received keystrokes, the entropy of the fill order, and the interaction count. There is no field in the data for a field value, a field name, or any user-entered text.
Does ClickLens change my Google or Meta conversion data today?
Every conversion is scored and its verdict is visible in your dashboard now. The write-back that restates or retracts conversions on Google and Microsoft Ads is rolling out under measured discipline: each gate runs in shadow mode first, where the dashboard shows the adjustment it would make, and verdicts change platform data only once the false-positive rate has been measured on live traffic against a 10% holdout. Meta and TikTok have no per-click adjustment API, so retractions there are report-only.
When is a conversion retracted rather than downweighted?
Retraction requires at least two independent contradiction classes — the engine’s own bot or trust judgement, the conversion’s provenance, and the funnel shape — plus a fraud confidence above 0.7. A strongly human-scored session resists retraction. Anything short of that bar is downweighted instead, so its value is restated downward rather than removed.
Sources
- Imperva (Thales), “2025 Imperva Bad Bot Report” , 2025. Accessed 26 June 2026. imperva.com
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