ClickLens vs ClickCease

Side-by-side comparison

^* Conversion write-back to Google Ads runs in measured rollout: each gate works in shadow mode first, where the dashboard shows the adjustment it would make, and a verdict changes platform data only once its false-positive rate has been measured on live traffic against a 10% holdout. Microsoft write-back is built but not yet live in production. Meta and TikTok have no per-click adjustment API, so retractions there are reported but never synced. See conversion protection .

Where each tool acts on the conversion

ClickCease's Pixel Guard works upstream of the conversion. When it judges a visitor invalid, it stops the conversion pixel firing for that visitor, so the platform never records the conversion. That shields value-based bidding from users it has already flagged, but it gives you no read on the conversions that do get through.

ClickLens scores the conversion itself. Each one is graded on its provenance — the gesture that produced it, measured as timing and structure, never field contents — and on whether the journey to it makes sense. The verdict is pass, downweight or retract, and the contradictions behind it are listed for that conversion. When your CRM later marks a lead disqualified, that outcome can turn an earlier pass into a retraction candidate, so the bidder stops chasing junk leads.

On Google Ads, ClickLens restates or retracts the conversion keyed by gclid, under the measured rollout noted above; Microsoft write-back is built and rolling out next. The efficacy of that work is measured daily against verified outcomes — see the disputes and efficacy methodology and how detection is built.

Transparent scoring, signal by signal

ClickCease gives you a verdict and session recordings, but not the per-signal score behind each decision. If a legitimate customer gets flagged, you can watch the recording but not see the scoring that drove it.

ClickLens shows the full scoring breakdown for every session: automation signals (25%), fingerprint analysis (20%), behavioural patterns (25%), network reputation (15%), and contextual signals (15%). You can see exactly which signals triggered, dispute false positives, and fine-tune custom rules.

Lower price, more value

ClickCease's cheapest plan runs about $63/mo on promotion ($84 at the regular rate), with no free tier. ClickLens starts at $49/mo with the full scoring engine, email reports, and up to 10,000 sessions — and there's a free plan with 1,000 sessions if you want to try before you buy.

You also get session disputes and TikTok detection, neither of which ClickCease offers at any price.

TikTok coverage ClickCease lacks

ClickCease covers Google, Meta, and Microsoft Ads, but not TikTok. If TikTok is part of your paid mix, you're on your own there.

ClickLens scores traffic from Google, Meta, Microsoft, and TikTok Ads. Google gets automated IP and placement exclusion syncs today; Meta and Microsoft placement sync is rolling out. TikTok's API has no advertiser-side way to exclude placements or IPs, so there ClickLens calculates the wasted spend and reports the bad placements for you to apply — report-only, but no longer a blind spot.

Native Shopify app

ClickLens has a dedicated Shopify app with one-click installation, Theme App Extension for zero-code tag deployment, and Shopify-native billing. ClickCease has no Shopify app — you have to manually edit theme code and manage a separate billing relationship.

Longer data retention

ClickCease retains session data for a maximum of 90 days. ClickLens offers up to 1 year of data retention on the Pro plan, giving you the historical data you need for seasonal analysis, audits, and long-term trend tracking.