Stop Paying for Fraudulent Google Ads Clicks
PPC fraud costs advertisers 10–20% of their ad spend. ClickLens detects invalid clicks in real time and automatically syncs IP exclusions to your Google Ads account.
The click fraud problem
Google's built-in invalid click detection catches some automated fraud, but sophisticated bots, click farms, and competitor attacks slip through.
of Google Ads clicks are estimated to be fraudulent
lost to ad fraud globally each year
of marketers say fraud is a growing concern
Invalid clicks come from multiple sources: competitor click fraud designed to exhaust your daily budget, bot networks running automated click campaigns, click farms hired to inflate metrics, and scrapers that trigger ad impressions without real interest. Google refunds some of these, but the majority goes undetected because the bots are sophisticated enough to mimic human behaviour.
How ClickLens protects your Google Ads
Four steps from installation to automated fraud prevention.
Install the tag
Add a single JavaScript snippet to your landing pages. Works with any website, CMS, or tag manager.
Collect signals
The tag collects 40+ behavioural signals per session: mouse movement, device fingerprint, automation markers, and more.
Score sessions
The scoring engine classifies each session as human, suspect, or bot in under 100ms using five weighted signal categories.
Block bots
Fraudulent IPs are automatically synced to your Google Ads IP exclusion lists, stopping bots from seeing your ads.
Features for Google Ads advertisers
Automatic IP exclusion sync
Connect your Google Ads account and ClickLens will automatically push bot IPs to your campaign-level IP exclusion lists. Bots are blocked at the ad platform level so they never click your ads again.
Waste calculator
See exactly how much of your Google Ads budget is being wasted on fraudulent clicks. The waste calculator maps detected bot sessions back to your campaigns, ad groups, and keywords to show spend impact in dollars.
Real-time detection
Sessions are scored in under 100ms. You don't have to wait for daily reports or retroactive analysis. Fraudulent traffic is identified and acted on as it happens.
Transparent scoring
Every session shows a full scoring breakdown across automation (25%), fingerprint (20%), behaviour (25%), network (15%), and context (15%). You can see exactly which signals contributed to each verdict, dispute false positives, and create custom rules.
Traffic source analysis
See which UTM sources, campaigns, and keywords are sending the most bot traffic. Use this data to pause low-quality placements, adjust bidding, and focus budget on sources that drive real conversions.
Multi-platform protection
While this page focuses on Google Ads, ClickLens also supports Meta Ads, Microsoft Ads, and TikTok Ads. One tag protects your entire paid media budget across all platforms.
What you get
- Real-time scoring of every visitor session
- Automatic IP exclusion sync to Google Ads
- Waste calculator showing exact wasted spend by campaign
- Full scoring transparency — see why each session was flagged
- Traffic source breakdown by UTM, campaign, and keyword
- Session disputes for false positive correction
- Custom rules engine for your specific fraud patterns
- Email reports with weekly fraud summaries
- Free plan with 1,000 sessions to get started
See how much you're losing to click fraud
Start with a free account and the waste calculator will show you exactly how much of your Google Ads budget is going to bots. No credit card required.