Fraud types
Click fraud
Bots, click farms, or competitors clicking paid ads with no genuine interest in the product.
Juniper Research estimated ad fraud cost advertisers around $84 billion in 2023, about 22% of all online ad spend, and projected $172 billion by 2028. Each fraudulent click spends one click’s worth of budget and returns nothing.
Where ClickLens uses it: How ClickLens detects it · Google Ads protection
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Sources
- Juniper Research (reported by Search Engine Land), “$84 billion of ad spend lost due to ad fraud in 2023” , September 2023. Accessed 26 June 2026. searchengineland.com