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Ad-platform terms
IP and placement exclusions
Advertiser-side lists that tell an ad platform to stop serving to a specific IP address or placement.
ClickLens generates exclusions from detected bot traffic and syncs them to Google Ads. It does not connect to Microsoft, Meta or TikTok ad accounts, so for those the flagged sources are listed in the dashboard for you to add by hand.
Where ClickLens uses it: Exclusion support by platform
See this signal on your own traffic
Install the ClickLens tag and every session arrives with a verdict you can open and read back. Start free with 1,000 sessions a month, no credit card required.