Conversion adjustment (write-back)

Using a platform’s documented API to restate the value of, or retract, a conversion that was already reported, keyed by click identifier.

ClickLens applies adjustments under a measured rollout: each gate runs in shadow mode and changes platform data only after its false-positive rate is measured against a 10% holdout. An adjustment can restate a conversion’s value downward or retract it entirely, and on Google and Microsoft Ads the change is written back keyed by the click identifier so it lands on the exact conversion record.

Where ClickLens uses it: How write-back is rolled out

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