Ground truth

Verified labels that accuracy is measured against: CRM-confirmed outcomes, disputes you file, honeypot catches, and manually reviewed sessions.

Ground truth has precedence — a converting session can never overturn a stronger label, so a bot that converts cannot whitewash itself. Keeping these labels separate from the live score is what makes accuracy measurable: the score is graded against ground truth, so a drift in detection shows up as a falling match rate instead of hiding inside the score’s own output.

Where ClickLens uses it: Disputes and efficacy

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