Compare / Fraud Blocker
ClickLens vs Fraud Blocker
Both are self-serve tools that score traffic and sync IP exclusions to Google Ads. ClickLens starts lower, with a free plan, and adds two things Fraud Blocker does not have: scoring of the conversion, and detection across Microsoft and TikTok rather than Google and Meta alone.
Side-by-side comparison
| Feature | ClickLens | Fraud Blocker |
|---|---|---|
| Starting price | Free plan, then from $49/mo | $79/mo (Standard); $63/mo billed annually |
| Free plan | Yes — 1,000 sessions/mo, no card | 7-day free trial; no permanent free plan |
| Scoring transparency | Full per-signal breakdown across five categories | Aggregate “Fraud Score”; no per-signal breakdown published |
| Conversion-level scoring | Grades each conversion: pass, downweight, retract | No — its conversion tag whitelists real buyers, it does not grade conversions |
| Conversion write-back to Google / Microsoft | Restate or retract by click id (measured rollout) | No |
| Published efficacy methodology | Daily precision / recall / F1 vs ground truth | Not published |
| Google Ads | IP + placement exclusion sync (live) | IP exclusion sync (live) |
| Meta Ads | Detection live; placement sync rolling out | IP exclusion sync (live) |
| Microsoft Ads | Detection live; sync rolling out | Monitoring + manual export only (auto-block discontinued Oct 2024) |
| TikTok Ads | Detection and reporting | Not supported |
| Exclusion granularity | IP and placement | IP only |
| Shopify app | Yes — click-fraud app | None in the Shopify App Store |
| Data retention | Up to 1 year (Pro) | 90 days (Standard / Pro); 12 months (Enterprise) |
| Session disputes | Yes | Not offered (subscription money-back only) |
It scores clicks, not conversions
Fraud Blocker assigns each visitor a fraud score from its signals and auto-blocks bad IPs on Google and Meta. Its conversion tag exists to do the opposite of grading: it whitelists the IPs of people who bought, so real customers are not blocked. That protects converters, but it never asks whether a conversion was a person or a script.
ClickLens grades the conversion on its provenance — the timing and structure of the submit, never the field values — and resolves it to pass, downweight or retract. A fake form fill that Fraud Blocker would count as a conversion is the exact event ClickLens is built to catch, because that fake is what trains your bidding to buy more of the same.
Platform coverage
Fraud Blocker auto-blocks on Google and Meta. Its Microsoft Ads auto-protection was discontinued in October 2024 (it now monitors and exports a manual list), and TikTok is not supported. ClickLens scores traffic across Google, Meta, Microsoft and TikTok: Google gets IP and placement exclusion sync today, Meta and Microsoft sync are rolling out, and TikTok is report-only because its API has no advertiser-side exclusion. ClickLens also syncs placement exclusions, not IP exclusions alone.
Price and transparency
ClickLens starts free with 1,000 sessions a month and scales from $49/mo; Fraud Blocker's cheapest plan is $79/mo ($63 billed annually) with a 7-day trial and no free plan. On every session ClickLens shows the full per-signal score and lets you dispute a verdict, and it publishes how accuracy is measured. Fraud Blocker shows an aggregate fraud score without a per-signal breakdown and publishes no precision/recall methodology.
Try ClickLens free
Install one tag and see every session and conversion scored, with the reasons attached. Free plan with 1,000 sessions a month, no credit card.
Fraud Blocker details compiled from fraudblocker.com (pricing, features and help-centre pages) on 24 June 2026 and reflect its public offering as of that date. Capabilities not stated on Fraud Blocker’s site are marked accordingly rather than asserted absent. Pricing and features change; verify current details at fraudblocker.com.