Compare / CHEQ
ClickLens vs CHEQ
CHEQ is an enterprise go-to-market security platform sold through a sales process, with broad channel coverage. ClickLens is the self-serve option for advertisers who want transparent scoring and conversion-level grading without a demo, a quote, or a contract.
Side-by-side comparison
| Feature | ClickLens | CHEQ (Acquisition) |
|---|---|---|
| Target customer | Self-serve SMB advertisers | Enterprise / large brands |
| Starting price | Free plan, then from $49/mo | Not publicly listed (quote / sales-led) |
| Free plan | Yes — 1,000 sessions/mo, no card | Free trial and free scan; no free plan |
| Onboarding | Self-serve, under 2 minutes | Sales-led (“book a demo”) |
| Scoring transparency | Full per-signal breakdown across five categories | Not publicly documented |
| Conversion-level scoring | Grades each conversion: pass, downweight, retract | Markets stopping pixels optimising on “false conversions”; per-conversion grading not documented |
| Conversion write-back by click id | Restate or retract on Google / Microsoft (measured rollout) | Not documented |
| Published efficacy methodology | Daily precision / recall / F1 vs ground truth | Claims “99.2% accuracy”; no methodology published |
| Ad-platform coverage | Google (live), Meta + Microsoft (rolling out), TikTok (report-only) | Google, Microsoft, Meta, LinkedIn, TikTok (per CHEQ) |
| Data retention | Up to 1 year (Pro) | Not clearly published (a 2022 DPA stated up to 3 months) |
| Shopify app | Yes — click-fraud app | ClickCease listing currently unavailable in the Shopify App Store |
Different buyers
CHEQ is built for large enterprises. It protects across many channels, the deployment is handled through a sales and onboarding process, and pricing is quoted rather than listed. If you run a security or marketing team at a large brand and want broad coverage with a vendor relationship, that is the shape of CHEQ. ClickLens is for the advertiser who wants to install a tag this afternoon, on a free plan, and see results without a call.
Transparency you can read back
CHEQ states a “99.2% accuracy” figure in its marketing. That is CHEQ's own claim; we could not find a published methodology behind it, and CHEQ does not publicly document a per-session score breakdown. ClickLens takes the opposite stance on both.
Every ClickLens session shows the full per-signal score that produced its verdict, and you can dispute it. Accuracy is not asserted, it is measured: precision, recall and F1 computed every day against verified outcomes, with the methodology published. See how detection is built.
Grading the conversion
CHEQ markets keeping ad-platform pixels from optimising on false conversions. ClickLens goes further and grades each conversion directly, on its provenance and funnel coherence, then resolves it to pass, downweight or retract — written back to Google and Microsoft by click id under a measured rollout. Each verdict lists the contradictions behind it, for every conversion, not just an aggregate.
Try ClickLens free
No demo, no quote. Install one tag and see every session and conversion scored, with the reasons attached. Free plan with 1,000 sessions a month, no credit card.
CHEQ details compiled from cheq.ai (homepage, Acquisition and click-fraud solution pages), its 2022 data-processing addendum, and the Shopify App Store on 24 June 2026, and reflect its public offering as of that date. The “99.2% accuracy” figure is CHEQ’s own marketing claim; capabilities not stated on CHEQ’s site are marked “not publicly documented” rather than asserted absent. The 3-month retention figure comes from a 2022 document and may not be current. Pricing and features change; verify current details at cheq.ai.